ANDREAN EKO HARYOKO; SUBANDRIYO. Word of Mouth, Brand Image, and Their Effects on Purchase Decisions: Evidence from Female Students Using OMG Matte Kiss Lip Cream. Maneggiare Journal Studies, [S. l.], v. 1, n. 1, p. 22–32, 2026. Disponível em: https://ejournal.stieppi.ac.id/index.php/MAJOS/article/view/233. Acesso em: 2 may. 2026.