Andrean Eko Haryoko, and Subandriyo. 2026. “Word of Mouth, Brand Image, and Their Effects on Purchase Decisions: Evidence from Female Students Using OMG Matte Kiss Lip Cream”. Maneggiare Journal Studies 1 (1):22-32. https://ejournal.stieppi.ac.id/index.php/MAJOS/article/view/233.