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Andrean Eko Haryoko, Subandriyo. Word of Mouth, Brand Image, and Their Effects on Purchase Decisions: Evidence from Female Students Using OMG Matte Kiss Lip Cream. MAJOS [Internet]. 2026 Feb. 5 [cited 2026 Apr. 30];1(1):22-3. Available from: https://ejournal.stieppi.ac.id/index.php/MAJOS/article/view/233