PENGARUH KUALITAS PRODUK DAN KUALITAS PELAYANAN TERHADAP KEPUASAN PELANGGAN PT. HANSUNG FIBER TANGERANG

Abstrak

ABSTRACT

This study aims to examine and analyze the partial effect of Net Profit Margin on Stock Prices, Debt to Equity Ratio on Stock Prices, and Dividend Policy on Stock Prices, as well as the simultaneous influence of Net Profit Margin, Debt to Equity Ratio, and Dividend Policy simultaneously. together to the Share Price. This study uses a publicly listed company in the banking sub-sector listed on the Indonesia Stock Exchange as the object of this research. The sampling method is purposive sampling and the analytical method used is multiple linear analysis to determine the effect of the independent variable on the dependent variable. Based on the test results, it is found that 1) Net Profit Margin partially has a significant positive effect on Stock Prices with a significance value of 0.000, 2) Debt to Equity Ratio partially has no significant effect on Stock Prices with a significance value of 0.643, and 3) Dividend Policy is partial does not have a significant effect on stock prices with a significance value of 0.111, and 4) simultaneously Net Profit Margin, Debt to Equity Ratio, and Dividend Policy have a significant effect on stock prices with a significance value of 0.000.

Keywords: Net Profit Margin, Debt to Equity Ratio, Dividend Policy, Stock Price