PENGARUH DIMENSI BUDAYA TERHADAP KUALITAS PELAYANAN PADA NASABAH ASURANSI
Abstrak
ABSTRAKSI
Tujuan xpenelitian xini xadalah xuntuk xmenganalisis xpengaruh xdimensi xbudaya. Hofstede xterhadap xservice xquality xpada xnasabah xasuransi. xSampel xyang xdiambil adalah x100 xnasabah xasuransi xX. xMetode xpengumpulan xdata xmenggunakan kuesioner. xAnalisis xdata xmenggunakan xSEM xPLS. xVariabel xindependen xpenelitian adalah xpower xdistance, xuncertainty xavoidance, xindividualism, xmasculinity, xdan xlong term xorientation. xVariabel xdependen xpenelitian xadalah xservice xquality. xHasil penelitian xmenyimpulkan xbahwa xvariabel xpower xdistance, xuncertainty xavoidance, dan xindividualism xberpengaruh xterhadap xservice xquality xsedangkan xvariabel masculinity xdan x xlong xterm xorientation xtidak xberpengaruh xterhadap xservice quality.
Referensi
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