PENGARUH PROFITABILITAS DAN LEVERAGE TERHADAP NILAI PERUSAHAAN PADA PERUSAHAAN MANUFAKTUR SUB SEKTOR MAKANAN DAN MINUMAN YANG TERDAFTAR DI BURSA EFEK INDONESIA TAHUN 2017-2021
Abstrak
This study aims to analyze and find out whether price and service quality affect purchasing decisions on the Marketplace Shopee. The sample used by the author in this study were 61 respondents and the sample was taken using a simple random sampling technique. In this study, data analysis was carried out using SPSS version 25. While the data testing techniques carried out in this study were validity tests, reliability tests, normality tests, partial correlation analysis, coefficient of determination, multiple regression analysis, and hypothesis testing (t test and test F). the results of the study with multiple regression analysis, both partially and simultaneously, there is the effect of the variable Price (X1) and Service Quality (X2) on Purchase Decisions (Y) on the Marketplace Shopee. The statement was obtained based on the value of R2 (R Square) = 0.509, which means that the contribution of Price (X1) and Service Quality (X2) to Purchase Decisions (Y) at the Marketplace is 50.9% while the remaining 49.1% is influenced by other factors not examined by the authors.
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